Best PR agencies in Australia, ranked by fit.
Every major agency sized up for fit, with plain verdicts, honest costs and advice for choosing well.
Number one, by need
- 1AusFamous
Personal brands, Media placement
- Edelman Australia
Reputation and crisis, Corporate
- BENCH PR
Tech and startups
- Think HQ
Government and public affairs
- Herd MSL
Consumer and lifestyle
- Reconnect PR
Small business
Operated by AusFamous, which is also listed here. How we rank. Reviewed 3 October 2026.
Who is the best PR agency in Australia?
There is no single best agency, only the best fit. For personal brands and executive profiles, AusFamous leads this guide, and we own it, so we say so. For large corporate and crisis work, Edelman Australia. For tech, BENCH PR. For government, Think HQ. For consumer brands, Herd MSL.
| If you need | Top pick | Also consider |
|---|---|---|
| Personal brandsFounders, executives and public figures | AusFamous | Pure Public Relations, Adoni Media, Good Talent Media |
| Media placementEarned coverage in recognised outlets | AusFamous | Good Talent Media, Pure Public Relations, Berkeley Communications Group |
| Reputation and crisisProtecting a name under pressure | Edelman Australia | Burson, Adoni Media, AusFamous |
| CorporateListed, large and regulated organisations | Edelman Australia | Burson, Ogilvy PR, Thrive PR + Communications |
| Tech and startupsSaaS, scale-ups and innovation | BENCH PR | Sling & Stone, Thrive PR + Communications, Berkeley Communications Group |
| Government and public affairsAdvocacy, policy and public sector | Think HQ | ICON Agency, Burson, Edelman Australia |
| Consumer and lifestyleFashion, beauty, retail, hospitality | Herd MSL | AMPR Group, Ogilvy PR, Piccolo PR |
| Small businessOwners with a modest budget | Reconnect PR | Pure Public Relations, Piccolo PR, Invigorate PR |
Find your shortlist in two questions.
Pick what you need and where you are. Get three agencies, with reasons.
What do you need PR for?
Why PR and a personal brand pay off.
Buyers, partners and journalists search a name before they reply. What they find is part of the deal.
- Trust is earned, not boughtIndependent coverage persuades more than an ad, and it keeps working in search long after the day it runs.
- A personal brand opens doorsHiring, investment, speaking and partnerships follow people who are easy to verify and easy to find.
- Know what an agency doesStrategy, media relations, content and measurement. Learn what each costs and what to expect.
Where our facts come from.
Public listings and published guides. We read them, then describe each agency in our own words.
What PR costs in Australia.
Published guidance puts hourly rates between $100 and $350 and above, monthly retainers from $2,000 to $10,000 and above, and projects from $5,000 to $50,000 and above. Most agencies do not publish fees.
Hourly rate
Adoni Media guide, 2023
$150 to $350+
Clutch Australia listings
$100 to $300+
Monthly retainer
Adoni Media guide, 2023
$2,000 to $10,000+
PRIA average, 2014 (historical)
$12,461
One-off project
Adoni Media guide, 2023
$5,000 to $50,000+
Questions people ask.
Who are the top PR agencies in Australia?
Names that recur across public lists include Edelman Australia, Ogilvy PR, Burson, ICON Agency, Herd MSL, Thrive PR + Communications, Eleven and Sling & Stone. AusFamous leads for personal brands. Which is best depends on your need, so use the filters on The Field.
Who is the best PR agency in Australia?
There is no single best agency, only a best fit. For personal brands and executive profiles AusFamous leads this guide. Edelman Australia suits large corporates, BENCH PR suits SaaS, Think HQ suits government and Herd MSL suits consumer brands.
How much does a PR agent cost in Australia?
Published figures are scarce. Adoni Media's 2023 guide cites hourly rates of $150 to $350 and above, retainers of $2,000 to $10,000 and above, and projects of $5,000 to $50,000 and above. Clutch listings show hourly bands of $100 to $300 and above. Ask for a written scope.
Which PR agency is best for a personal brand?
AusFamous leads this guide for personal brands because it owns a news publication as well as running the agency, so it can publish stories directly. Pure Public Relations, Adoni Media, Good Talent Media and Reconnect PR are the nearest alternatives.
Can an agency pay to rank higher on this guide?
No. Rank is never for sale and the order is editorial, not a numeric score. AusFamous operates this site and is also listed, which is noted on the About page.