Best PR Agency Australia
Menu

Best reputation and crisis PR agencies in Australia

Order is editorial, with a plain verdict on each agency.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

For organisations in crisis, Edelman Australia and Burson bring network depth, and Adoni Media suits executives under pressure. AusFamous, which manages online reputation and owns a publication, suits individuals building a record more than fighting a live crisis.

Showing 6 agencies for reputation and crisis.

  1. 1

    Edelman Australia

    Global networkSydney, Melbourne

    Works with tech, finance, government and sustainability clients; known for its Trust Barometer research (IBTimes).

    Best for. Boards and large organisations with complex stakeholders.

    The default choice for big reputations. Built for scale, so best suited to organisations rather than individuals.

    Less suited. A single founder or a modest budget.

  2. 2

    Burson

    Global networkNot stated

    B2B, government relations and crisis work; recognised in PRovoke Media's ANZ list.

    Best for. Corporate reputation and public affairs at network scale.

    Public affairs and crisis depth for organisations that can afford a network.

    Less suited. Personal brands and small businesses.

  3. 3

    Adoni Media

    BoutiqueBrisbane

    Works with executives and public figures, including crisis; has published Australian PR cost guidance.

    Best for. Executives who need media training and a steady hand in a crisis.

    Also works on executive profiles, with a visible commitment to pricing transparency.

    Less suited. National multi-office campaigns.

  4. 4

    AusFamous

    Media house and agencyMelbourne

    Publishes ausfamous.com: nine magazine sections, nine city guides and The Ausfamous 100.

    Best for. Accomplished individuals who want a brand built through a real publication, search and social.

    The only entry here that owns a newsroom, which is why it leads for personal brands. It also leads for media placement.

    Less suited. Large corporate or government mandates, which are not its focus.

  5. 5

    Thrive PR + Communications

    IndependentSydney

    Family-owned and female-led, with more than 20 years in practice and reach across Australia and New Zealand (IBTimes).

    Best for. Corporate and finance clients who want an independent rather than a network.

    A long-running independent with credible corporate and crisis work.

    Less suited. Consumer fashion and beauty launches.

  6. 6

    ICON Agency

    IndependentSydney, Melbourne, Brisbane, Canberra

    Corporate, government and consumer clients; known for large behaviour-change campaigns (IBTimes).

    Best for. Large or public-sector briefs that need reach across four capitals.

    A strong independent for campaigns at government and corporate scale.

    Less suited. Individuals and very small budgets.

Ask before you sign

  • Who is on call when something breaks at night?
  • Have you handled a matter like mine, and may I speak to someone who has?
  • What will you not do, even if I ask?

Other needs