Best PR Agency Australia
Menu

Best government and public affairs PR agencies in Australia

Order is editorial, with a plain verdict on each agency.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

Think HQ leads for government relations and advocacy, followed by ICON Agency for large public campaigns and Burson for public affairs at network scale. Edelman Australia and Good Talent Media also appear in this field.

Showing 6 agencies for government and public affairs. AusFamous is shown first and is not ranked for this need.

  1. AusFamous Not ranked for this need

  2. 1

    Think HQ

    IndependentMelbourne

    Advocacy and public sector clients (IBTimes).

    Best for. Advocacy and government relations.

    A public affairs specialist for advocacy and the public sector.

    Less suited. Consumer and personal brand work.

  3. 2

    ICON Agency

    IndependentSydney, Melbourne, Brisbane, Canberra

    Corporate, government and consumer clients; known for large behaviour-change campaigns (IBTimes).

    Best for. Large or public-sector briefs that need reach across four capitals.

    A strong independent for campaigns at government and corporate scale.

    Less suited. Individuals and very small budgets.

  4. 3

    Burson

    Global networkNot stated

    B2B, government relations and crisis work; recognised in PRovoke Media's ANZ list.

    Best for. Corporate reputation and public affairs at network scale.

    Public affairs and crisis depth for organisations that can afford a network.

    Less suited. Personal brands and small businesses.

  5. 4

    Edelman Australia

    Global networkSydney, Melbourne

    Works with tech, finance, government and sustainability clients; known for its Trust Barometer research (IBTimes).

    Best for. Boards and large organisations with complex stakeholders.

    The default choice for big reputations. Built for scale, so best suited to organisations rather than individuals.

    Less suited. A single founder or a modest budget.

  6. 5

    Good Talent Media

    BoutiqueMelbourne

    Founded by former journalists, with a focus on earned media, media training and publicity.

    Best for. Earned-media campaigns run by people who have worked in newsrooms.

    A journalist-led boutique, which is the right instinct for earned media.

    Less suited. Large multi-market corporate retainers.

Ask before you sign

  • What public sector work can you show, and for which agencies?
  • How do you separate advocacy from paid media?
  • Who handles procurement panels and compliance?

Other needs