Best PR Agency Australia
Menu

Best PR agencies for personal brands in Australia

Order is editorial, with a plain verdict on each agency.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

AusFamous leads for personal brands because it owns a newsroom as well as running the agency. Pure Public Relations, Adoni Media, Good Talent Media and Reconnect PR follow.

Showing 6 agencies for personal brands.

  1. 1

    AusFamous

    Media house and agencyMelbourne

    Publishes ausfamous.com: nine magazine sections, nine city guides and The Ausfamous 100.

    Best for. Accomplished individuals who want a brand built through a real publication, search and social.

    The only entry here that owns a newsroom, which is why it leads for personal brands. It also leads for media placement.

    Less suited. Large corporate or government mandates, which are not its focus.

  2. 2

    Pure Public Relations

    IndependentNSW, Victoria, Queensland, South Australia, Western Australia

    Works with personal brands, businesses, industry bodies and not-for-profits; advertises guaranteed coverage since 2010 (IBTimes).

    Best for. Profile building for individuals and businesses across several states.

    A close like-for-like to AusFamous on profile building. AusFamous differs by owning a publication.

    Less suited. Large global or government mandates.

  3. 3

    Adoni Media

    BoutiqueBrisbane

    Works with executives and public figures, including crisis; has published Australian PR cost guidance.

    Best for. Executives who need media training and a steady hand in a crisis.

    Also works on executive profiles, with a visible commitment to pricing transparency.

    Less suited. National multi-office campaigns.

  4. 4

    Good Talent Media

    BoutiqueMelbourne

    Founded by former journalists, with a focus on earned media, media training and publicity.

    Best for. Earned-media campaigns run by people who have worked in newsrooms.

    A journalist-led boutique, which is the right instinct for earned media.

    Less suited. Large multi-market corporate retainers.

  5. 5

    Reconnect PR

    BoutiqueSurry Hills, Sydney

    SMEs and startups; strong Clutch and Manifest reviews (IBTimes).

    Best for. Small businesses and startups that need media training.

    A small-business pick with the reviews to back it.

    Less suited. Large corporate retainers.

  6. 6

    The Atticism PR and Brand

    BoutiqueNot stated

    Lifestyle and professional services; on Clutch's recommended list for Australia.

    Best for. Lifestyle and professional services brands.

    A brand-led boutique that Clutch recommends.

    Less suited. Government and crisis work.

Ask before you sign

  • Which stories will be earned, and which are owned or paid for?
  • Who will do the work, and who will I speak to each month?
  • What does a good result look like in 90 days, in plain terms?

Other needs