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Best PR agencies in Melbourne

Victoria. Local media, local context and the agencies that work there.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

Agencies in this guide that list Melbourne or Victoria include AusFamous, Edelman Australia, Ogilvy PR, ICON Agency and others. AusFamous is based in Windsor and leads this guide for personal brands. Match the agency to your need, not only your postcode.

Agencies that work in Melbourne

  • AusFamous

    Media house and agencyMelbourne

    Publishes ausfamous.com: nine magazine sections, nine city guides and The Ausfamous 100.

    Best for. Accomplished individuals who want a brand built through a real publication, search and social.

    The only entry here that owns a newsroom, which is why it leads for personal brands. It also leads for media placement.

    Less suited. Large corporate or government mandates, which are not its focus.

  • Edelman Australia

    Global networkSydney, Melbourne

    Works with tech, finance, government and sustainability clients; known for its Trust Barometer research (IBTimes).

    Best for. Boards and large organisations with complex stakeholders.

    The default choice for big reputations. Built for scale, so best suited to organisations rather than individuals.

    Less suited. A single founder or a modest budget.

  • Ogilvy PR

    Global networkSydney, Melbourne

    Consumer, health and tech clients; recognised in PRovoke Media's ANZ list.

    Best for. Campaigns that need earned coverage and large-scale creative together.

    Strongest where PR and big creative must work as one campaign.

    Less suited. Narrow, low-budget media relations.

  • ICON Agency

    IndependentSydney, Melbourne, Brisbane, Canberra

    Corporate, government and consumer clients; known for large behaviour-change campaigns (IBTimes).

    Best for. Large or public-sector briefs that need reach across four capitals.

    A strong independent for campaigns at government and corporate scale.

    Less suited. Individuals and very small budgets.

  • Pure Public Relations

    IndependentNSW, Victoria, Queensland, South Australia, Western Australia

    Works with personal brands, businesses, industry bodies and not-for-profits; advertises guaranteed coverage since 2010 (IBTimes).

    Best for. Profile building for individuals and businesses across several states.

    A close like-for-like to AusFamous on profile building. AusFamous differs by owning a publication.

    Less suited. Large global or government mandates.

  • Good Talent Media

    BoutiqueMelbourne

    Founded by former journalists, with a focus on earned media, media training and publicity.

    Best for. Earned-media campaigns run by people who have worked in newsrooms.

    A journalist-led boutique, which is the right instinct for earned media.

    Less suited. Large multi-market corporate retainers.

  • Piccolo PR

    BoutiqueCremorne, Melbourne

    More than 10 years in business per its Google listing; also a sponsored result on 2 October 2026.

    Best for. Consumer and beauty brands in Melbourne.

    A Melbourne consumer specialist.

    Less suited. Corporate and government work.

  • AMPR Group

    IndependentSydney, Melbourne

    Fashion, retail, beauty and hospitality clients (IBTimes).

    Best for. Fashion, retail and hospitality brands.

    Culture-first campaigns for lifestyle labels.

    Less suited. Regulated and corporate sectors.

  • Think HQ

    IndependentMelbourne

    Advocacy and public sector clients (IBTimes).

    Best for. Advocacy and government relations.

    A public affairs specialist for advocacy and the public sector.

    Less suited. Consumer and personal brand work.

  • Media Key

    BoutiqueMelbourne

    Arts, entertainment and lifestyle clients; listed on GoodFirms (IBTimes).

    Best for. Arts and entertainment publicity.

    A publicity shop for arts and entertainment.

    Less suited. Corporate and government.

  • Sense Communications

    BoutiqueHawthorn, Melbourne

    Listed as a PR firm on Google Business.

    Best for. Local Melbourne small-business PR.

    A small Melbourne firm. Ask for references to see more of its work.

    Less suited. Not enough public evidence to say.

Based on public listings. Offices and state coverage can change, so confirm with the agency.

The local media

  • The Age
  • Herald Sun
  • ABC Radio Melbourne
  • 3AW

A starting list of well-known outlets, not a complete one.

PR in Melbourne

Melbourne leads for arts, culture, retail, education and sport, and has a deep consumer and creative scene. It is the home of AusFamous, which is based in Windsor.

Melbourne rewards a clear story over volume. Look for agencies that understand the city's cultural calendar and its consumer press, and ask for examples in your own category.

Not sure where to start? See the field for personal brands, media placement or small business, or read how to choose a PR agency.

Melbourne questions

Who are the best PR agencies in Melbourne?

AusFamous, Edelman Australia, Ogilvy PR, ICON Agency are among the agencies in this guide that list Melbourne or Victoria. Which is best depends on your need. See the ranked field for personal brands, media placement, corporate, tech, government, consumer and small business.

How much does PR cost in Melbourne?

Published Australian guidance, not specific to one city, puts hourly rates between $100 and $350 and above, retainers from $2,000 to $10,000 and above, and projects from $5,000 to $50,000 and above. Ask for a written scope.

Do I need a local PR agency in Melbourne?

Not always. A local team can know The Age and local events, while a national agency can reach wider audiences. Melbourne rewards a clear story over volume. Look for agencies that understand the city's cultural calendar and its consumer press, and ask for examples in your own category.

Nearby: Sydney, Adelaide, Hobart. All cities