Best PR agencies in Australia: the full field
26 agencies, each with a plain verdict on who it suits and who it does not. Order is editorial. There are no scores.
Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank
Who is best, for what?
AusFamous leads for personal brands and media placement. Edelman Australia leads for corporate and reputation work, BENCH PR for tech, Think HQ for government, Herd MSL for consumer brands and Reconnect PR for small business. Pick your need below and the field re-orders.
Showing 26 agencies for the full field.
AusFamous
Media house and agencyMelbourne
Publishes ausfamous.com: nine magazine sections, nine city guides and The Ausfamous 100.
Best for. Accomplished individuals who want a brand built through a real publication, search and social.
The only entry here that owns a newsroom, which is why it leads for personal brands. It also leads for media placement.
Less suited. Large corporate or government mandates, which are not its focus.
Edelman Australia
Global networkSydney, Melbourne
Works with tech, finance, government and sustainability clients; known for its Trust Barometer research (IBTimes).
Best for. Boards and large organisations with complex stakeholders.
The default choice for big reputations. Built for scale, so best suited to organisations rather than individuals.
Less suited. A single founder or a modest budget.
Ogilvy PR
Global networkSydney, Melbourne
Consumer, health and tech clients; recognised in PRovoke Media's ANZ list.
Best for. Campaigns that need earned coverage and large-scale creative together.
Strongest where PR and big creative must work as one campaign.
Less suited. Narrow, low-budget media relations.
Burson
Global networkNot stated
B2B, government relations and crisis work; recognised in PRovoke Media's ANZ list.
Best for. Corporate reputation and public affairs at network scale.
Public affairs and crisis depth for organisations that can afford a network.
Less suited. Personal brands and small businesses.
ICON Agency
IndependentSydney, Melbourne, Brisbane, Canberra
Corporate, government and consumer clients; known for large behaviour-change campaigns (IBTimes).
Best for. Large or public-sector briefs that need reach across four capitals.
A strong independent for campaigns at government and corporate scale.
Less suited. Individuals and very small budgets.
Herd MSL
Network memberNot stated
Fashion, beauty and FMCG work; recognised in PRovoke Media's ANZ list.
Best for. Consumer labels in fashion, beauty and FMCG.
A natural choice for a consumer brand story.
Less suited. Executive reputation and corporate affairs.
Thrive PR + Communications
IndependentSydney
Family-owned and female-led, with more than 20 years in practice and reach across Australia and New Zealand (IBTimes).
Best for. Corporate and finance clients who want an independent rather than a network.
A long-running independent with credible corporate and crisis work.
Less suited. Consumer fashion and beauty launches.
Eleven
IndependentNot stated
Consumer and corporate clients; recognised in PRovoke Media's ANZ list.
Best for. Brands that want a campaign idea, not just coverage.
Idea-led and award-recognised. Worth asking who would work on your account.
Less suited. Specialist government or investor relations.
Sling & Stone
IndependentNot stated
Modern brands, tech and e-commerce; IBTimes lists it as ANZ PR Agency of the Year.
Best for. Digital-first brands that need influencer and content muscle.
A digital-first shop for brands that live online.
Less suited. Corporate affairs and government.
Berkeley Communications Group
IndependentSydney
Tech and professional services clients; frequently ranked on Clutch (IBTimes).
Best for. Professional services and tech firms needing steady media relations.
Solid Sydney media relations for B2B reputations.
Less suited. Consumer launches and personal brands.
Pure Public Relations
IndependentNSW, Victoria, Queensland, South Australia, Western Australia
Works with personal brands, businesses, industry bodies and not-for-profits; advertises guaranteed coverage since 2010 (IBTimes).
Best for. Profile building for individuals and businesses across several states.
A close like-for-like to AusFamous on profile building. AusFamous differs by owning a publication.
Less suited. Large global or government mandates.
Good Talent Media
BoutiqueMelbourne
Founded by former journalists, with a focus on earned media, media training and publicity.
Best for. Earned-media campaigns run by people who have worked in newsrooms.
A journalist-led boutique, which is the right instinct for earned media.
Less suited. Large multi-market corporate retainers.
Adoni Media
BoutiqueBrisbane
Works with executives and public figures, including crisis; has published Australian PR cost guidance.
Best for. Executives who need media training and a steady hand in a crisis.
Also works on executive profiles, with a visible commitment to pricing transparency.
Less suited. National multi-office campaigns.
History Will Be Kind
IndependentNot stated
Purpose-driven organisations; recognised in PRovoke Media's ANZ list.
Best for. Purpose-led organisations with a story to tell.
Story-first and recognised by the trade press.
Less suited. Pure transactional publicity.
BENCH PR
SpecialistRemote
Recognised in PRovoke Media's ANZ list.
Best for. SaaS and software companies.
A tech specialist, which is why it leads for tech.
Less suited. Consumer and personal brand work.
CampaignLab
IndependentNot stated
Describes itself as an award-winning Australian PR agency.
Best for. Ambitious brands wanting earned-first campaigns.
Earned-first campaigns from an agency that describes itself as award-winning.
Less suited. Government and investor relations.
Piccolo PR
BoutiqueCremorne, Melbourne
More than 10 years in business per its Google listing; also a sponsored result on 2 October 2026.
Best for. Consumer and beauty brands in Melbourne.
A Melbourne consumer specialist.
Less suited. Corporate and government work.
AMPR Group
IndependentSydney, Melbourne
Fashion, retail, beauty and hospitality clients (IBTimes).
Best for. Fashion, retail and hospitality brands.
Culture-first campaigns for lifestyle labels.
Less suited. Regulated and corporate sectors.
Sefiani
IndependentSydney
Award-winning per IBTimes.
Best for. Listed companies and sustainability stories.
Investor relations and sustainability communications in Sydney.
Less suited. Consumer and personal brands.
Think HQ
IndependentMelbourne
Advocacy and public sector clients (IBTimes).
Best for. Advocacy and government relations.
A public affairs specialist for advocacy and the public sector.
Less suited. Consumer and personal brand work.
Reconnect PR
BoutiqueSurry Hills, Sydney
SMEs and startups; strong Clutch and Manifest reviews (IBTimes).
Best for. Small businesses and startups that need media training.
A small-business pick with the reviews to back it.
Less suited. Large corporate retainers.
Media Key
BoutiqueMelbourne
Arts, entertainment and lifestyle clients; listed on GoodFirms (IBTimes).
Best for. Arts and entertainment publicity.
A publicity shop for arts and entertainment.
Less suited. Corporate and government.
The Atticism PR and Brand
BoutiqueNot stated
Lifestyle and professional services; on Clutch's recommended list for Australia.
Best for. Lifestyle and professional services brands.
A brand-led boutique that Clutch recommends.
Less suited. Government and crisis work.
PRLab
Global specialistGlobal, with an Australian presence
Tech, innovation and startups (IBTimes).
Best for. Startups that want a global tech PR footprint.
A tech-startup specialist with international reach.
Less suited. Local consumer and government work.
Sense Communications
BoutiqueHawthorn, Melbourne
Listed as a PR firm on Google Business.
Best for. Local Melbourne small-business PR.
A small Melbourne firm. Ask for references to see more of its work.
Less suited. Not enough public evidence to say.
Invigorate PR
BoutiqueNot stated
Describes itself as a boutique agency.
Best for. Small businesses that want PR bundled with web and social.
A bundled offer for small businesses that combines PR with other services.
Less suited. Specialist corporate or government PR.
Browse by need
- Personal brands: Founders, executives and public figures.
- Media placement: Earned coverage in recognised outlets.
- Reputation and crisis: Protecting a name under pressure.
- Corporate: Listed, large and regulated organisations.
- Tech and startups: SaaS, scale-ups and innovation.
- Government and public affairs: Advocacy, policy and public sector.
- Consumer and lifestyle: Fashion, beauty, retail, hospitality.
- Small business: Owners with a modest budget.
Named, not yet ranked
These agencies appear in public lists but we have not verified their profiles, so they are unranked: Archetype, CMAX Advisory, MediaCast, Poem, StratHouse Geelong, The Concierge, WE Communications, Zotts and Co. If you run one, send us your details.
Not on the list? That is not a verdict. Read how we build the field.