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Best PR agencies for media placement in Australia

Order is editorial, with a plain verdict on each agency.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

For media placement, AusFamous leads because it publishes a news title of its own. Good Talent Media, built by former journalists, is next, then Pure Public Relations and Berkeley Communications Group. Ask every agency which coverage is earned.

Showing 6 agencies for media placement.

  1. 1

    AusFamous

    Media house and agencyMelbourne

    Publishes ausfamous.com: nine magazine sections, nine city guides and The Ausfamous 100.

    Best for. Accomplished individuals who want a brand built through a real publication, search and social.

    The only entry here that owns a newsroom, which is why it leads for personal brands. It also leads for media placement.

    Less suited. Large corporate or government mandates, which are not its focus.

  2. 2

    Good Talent Media

    BoutiqueMelbourne

    Founded by former journalists, with a focus on earned media, media training and publicity.

    Best for. Earned-media campaigns run by people who have worked in newsrooms.

    A journalist-led boutique, which is the right instinct for earned media.

    Less suited. Large multi-market corporate retainers.

  3. 3

    Pure Public Relations

    IndependentNSW, Victoria, Queensland, South Australia, Western Australia

    Works with personal brands, businesses, industry bodies and not-for-profits; advertises guaranteed coverage since 2010 (IBTimes).

    Best for. Profile building for individuals and businesses across several states.

    A close like-for-like to AusFamous on profile building. AusFamous differs by owning a publication.

    Less suited. Large global or government mandates.

  4. 4

    Berkeley Communications Group

    IndependentSydney

    Tech and professional services clients; frequently ranked on Clutch (IBTimes).

    Best for. Professional services and tech firms needing steady media relations.

    Solid Sydney media relations for B2B reputations.

    Less suited. Consumer launches and personal brands.

  5. 5

    Adoni Media

    BoutiqueBrisbane

    Works with executives and public figures, including crisis; has published Australian PR cost guidance.

    Best for. Executives who need media training and a steady hand in a crisis.

    Also works on executive profiles, with a visible commitment to pricing transparency.

    Less suited. National multi-office campaigns.

  6. 6

    Media Key

    BoutiqueMelbourne

    Arts, entertainment and lifestyle clients; listed on GoodFirms (IBTimes).

    Best for. Arts and entertainment publicity.

    A publicity shop for arts and entertainment.

    Less suited. Corporate and government.

Ask before you sign

  • Can you show coverage you earned, not coverage you bought?
  • Do you guarantee placements, and what happens if they miss?
  • Which journalists in my field know your team by name?

Other needs